Sephaku Cement Win Gets Paving Business on the Road Again

Johannesburg, 27 June 2018 – The successful Load Up and Win promotion by Sephaku Cement reached a high point last Friday, as the keys to a brand new Toyota Hi-lux Single Cab were handed to the grand prize winner, Amanda Johnson. The handover took place at the Builders Warehouse in Cedar Square in Johannesburg, where she had entered the promotion with a purchase of 13 bags of Sephaku Cement.

With daily loads of between 20 to 40 bags of Sephaku Cement, the paving business run by Ms. Johnson and her husband reached a crossroad as its bakkie broke down around a week before this winning announcement. “I still can’t believe it. Only now has it sunk in. It’s tears of joy,” she said. “I believe in Sephaku. It’s the best brand. It’s quality so we can supply good quality to our customers. If they ask about quality we say, It’s Sephaku.”

The Load Up and Win promotion by Sephaku Cement – powered by Dangote Cement – ran from 1 February until 31 May 2018. There were five monthly prizes of hardware vouchers for consumers and five monthly lucky draws of 80 bags of cement for the retailers. The entry mechanisms allowed for entries in urban and rural areas.

Sephaku Cement General Manager Sales and Marketing, Steve Swanepoel said, “Thank you for supporting Sephaku. We could not have a more deserving winner! The Load Up and Win promotion was a great success for everyone involved. Through it we could rally with our retailers to drive sales volumes and in the process, we were all able to help put a deserving small business back in the driver’s seat.”